SOCIAL MEDIA IN THE PHARMACEUTICAL INDUSTRY - workshop

Holiday Inn Kensington Forum, London, UK (January, 17, 2017)

One of the most interesting digital trends to look out for in 2017 is private messaging. In fact there’s in general a shift towards more private and one-on-one communication. Platforms like whatsApp, Facebook Messenger and WeChat are platforms that have seen significant growth in 2016.

Facebook is investing heavily in this area too, and in the first quarter of 2016 Business Insider reported that the time spent on messaging platforms surpassed the time spent on social media platforms. This will heavily challenge the way in which several brands communicate online today, and it raises the question: how we can remain relevant when the audience basically just want to go online to have conversations with their family and friends?

Více: http://www.smi-online.co.uk/pharmaceuticals/uk/workshop/how-will-the-r